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Damsel

The Brief

To create a platform that embraces the female gaze and encourages a positive change in female representation.  

Response:

In the course of my research, I have observed a notable absence of the female perspective in print publications. The male gaze has dominated the media for too long allowing society to see women as a lesser character, which Damsel, a zine, aims to subvert this perception and fill this gap by offering women a platform to showcase their creativity and inspire others. 

My Roles:

Artistic Director 

Stylist  

Concept developer 

Creative Curator (zine maker) 

Photographer 

Editor 

Talent Scouter

Photographer: Nadia Essoulami-Bellamy. Models: Talia Delamo, Holly Bourne, Georgie Franklin. Stylist: Georgie Franklin.

Photographer: Georgie Franklin. Models: Carmella Susser. Stylist: Georgie Franklin.

Photographer: Georgie Franklin. Models: Jade Palmer. Stylist: Georgie Franklin.

Damsel x Fruity Booty

My Roles:

Artistic Director 

Photographer 

Stylist 

Curator 

Editor

The Brief

To gather more consumers through a collaboration with Fruity Booty, a female-led lingerie brand that has a similar ethos to Damsel. 

Response:

I decided to create a matchbox zine that is a freebie with any Fruity Booty purchase. The zines' purpose is to make people aware of Damsel, as well as getting consumers to re-spark their creative passion and ignite their personal sense of self. 

Check Damsel out on Instagram

  • Instagram
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